2018 Cambridge Community Insight Survey

Submissions closed on 16 July 2018, 05:00 PM

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The Town of Cambridge is currently conducting the inaugural Cambridge Community Insight Survey.  The primary aim of the Cambridge Community Insight Project is to undertake a representative consultation of Cambridge residents to develop an understanding of the satisfaction, perceptions, preferences and ideas of the Town, it's services, service delivery and performance.  To provide a truly representative sample, an independent telephone survey of 500 residents is now underway.  To ensure a statistically robust sample, interview quotas will reflect the demographic profile of the Town of Cambridge community.  The results of the survey will provide a representative snapshot of the current level of community satisfaction, as well as identifying areas for further consultation.  

Want to have your say too?  We recognise that everyone should have the opportunity to provide to feedback and shape the future of our Town.  All Cambridge residents can complete the online 2018 Cambridge Community Insight Survey before Monday,16 July.

The Town of Cambridge Community Insight Survey is now available online and open for comment.

Background

The Town of Cambridge is seeking feedback and insight from our residents via a comprehensive community-wide survey. It is envisioned that the Cambridge Community Insight Survey results will play a key role in Town's future service delivery planning.

Purpose

The purpose of the survey is to ascertain residents overall satisfaction with areas and facilities within the Town as well as the Town's service delivery and performance. The results will assist the Town in establishing baseline performance measures, identify areas for further research and highlight areas that require improvement.

Estimated Milestones

Telephone survey completed

Monday, 25 June 2018

Online survey closes

Monday, 16 July 2018

Data analysis and reporting Monday, 23 July 2018
Draft report finalised  Monday, 30 July 2018
Final report presented to Council
Tuesday, 28 August 2018

How was your mobile number sourced?

With the declining number of landlines and increasing number of mobile only households, research companies are increasing contacting mobile telephone numbers in order to obtain a representative sample of the community for surveys.

The telephone numbers are sourced from a specialist sample provider who provides the numbers by location ie suburb, LGA area or SA1 (census collection district). The company is called Sampleworks based in Victoria, Sampleworks puts together numbers from a variety of sources, including numbers from Experian.

Sources of mobile and landline numbers include:
  • The white pages
  • Random number generators (in bands of active numbers)
  • Identifying and filling in the gaps between other listed numbers, ie if the numbers either side are active the one in the middle probably is also
  • People who have provided their telephone number (landline or mobile) to a third party at some stage (the terms and conditions on competitions, warranties and purchases usually say that the information provided can be used for marketing purposes) as the result of:
  • Placing an order for something, including buying online.
  • Entering a competition
  • Being a member of an organisation eg something like the Qantas club
  • Donating money to charity
  • Signing up on a website
  • Any activity which asks for your phone number to be entered

The duplications are taken out of the telephone numbers and the contact details removed (name and address). The telephone numbers only retain the SA1 location (census collection district) and are sorted into Local Government Areas so that they can be sorted by location. Hence neither the field company or Research Solutions know who is being rung except that a particular number resides within a particular LGA.

This provides the most comprehensive list of numbers possible for the area, minimising the telephone lines used for business, fax and internet access.

This is all in accordance with the Privacy Act 2014 and people can request to have their telephone number removed from the list. As the contact information is not recorded (name) the telephone number is required to trace the listing. The field company Ask Australia and ourselves pass these numbers back to the originator of the list who by law has to remove their details from the list.

The age screening

In order to achieve a representative sample which matches the ABS data for the Town of Cambridge there is a quota for the sample, otherwise the sample tends to be skewed to people who are older as they tend to be the people more easy to access at home and with more time on their hands. This is true of both telephone and online surveys.

How this question is asked is always difficult as no matter how politely it is phrased the bottom line is that we have sufficient people in the older age group and we need to interview people in a younger age group to get a representative sample.

The official wording we ask our interviewers to use is:

“I’m sorry that age group quota is already filled. Thank you for your time.”

People will often say that they want to do the survey, at which point the interviewer will explain that they have sufficient people in that age bracket and that they are seeking someone under a particular age.

Ask Australia Numbers

Searching on a particular number is challenging for all fieldwork companies. Anyone who is not happy that they have been contacted can and do report the number they were contacted on as telemarketing/ a scam two or three reports will cause the number to be listed as such with no checking or recourse by the fieldwork company. The company can change their numbers from time to time, but have not done so recently